Genting UK is one of the country’s largest leisure and entertainment businesses. Navigation team members were tasked with a full rebrand and launch for one of London’s top Genting Casinos. The Cromwell Mint was refurbished from a dated space to the newly named Forty Five Kensington, which now feels boutique and luxurious with a state of the art gaming floor and elegant dining facilities. We created the full suite for the rebrand from positioning to logo, design, launch literature, POS and menus which reflected the true character of this premium Casino in the heart of prestigious Kensington.

Navigation Agency continues to work with Genting in delivering top class activation for Forty Five Kensington, The Palm Beach Casino, The Colony Club plus some regional casino activation. We are very proud to have been involved in this transformation which continues to be one of London’s
top Casinos.