The Mad Butcher is a new range of genuine Gourmet Meat Snacks, recently launched in the UK- an exciting range of authentic meat snacking products, Chorizo Bites, Salami Bites and Classic Salami Sticks.

Navigation was briefed to create an activation plan to create awareness of the brand, within the ‘on trade’ and to support trial stockists.

A “Jars In Bars” pub kit was created incorporating a comprehensive POS kit,  supported by a creative sampling initiative in pubs.

To help increase the wider awareness of The Mad Butcher, Navigation partnered with Yorkshire County Cricket Club, and delivered a highly successful sampling and selling initiative at all 5 days of the Ashes Test Match between England and Australia at Headingly Cricket Ground, all undertaken from a fully branded Mad Butcher trailer.

As part of our role to manage the Mad Butcher social channels, a promotion ‘Show us your Mad Butcher Face’, was undertaken where fans were encouraged to upload images using the selfie frames to win  a year’s supply of Mad Butcher.

Valuable research was obtained from the fans purchasing and sampling Mad Butcher, providing first- hand feedback on perceptions of the new product range.

Early days, but the client is delighted with the campaign and the feedback from consumers would suggest that Mad Butcher is going to go down a storm in pubs across the UK.